Universal Shares Detailed Universal Kids Resort Model in New Preview

Written by Joshua Posted January 23rd, 2026

Universal has released a sneak peek at Universal Kids Resort, the family-centric theme park scheduled to open later this year in Frisco, Texas. In the video, Universal Creative invited children to get an early look at the resort through a large-scale model of the park.

I’ve been walking around the Universal Kids site every few days for the last two years. The modelmakers nailed the assignment.

A model of Universal Kids Resort — Copyright Universal

Universal Kids Resort's Jurassic World land under construction at sunset — An under-construction Jurassic World Adventure Camp

Brian Robinson, Universal’s Chief Creative Officer, said seeing kids experience the park for the first time – even as a model, or “art piece,” as he called it – “took our breath away.” He also emphasized that the park is designed to give kids opportunities to express themselves and simply be who they are.

Several members of the Universal Creative team reinforced that Universal Kids Resort isn’t about scaling down existing attractions. Instead, it’s about transforming kid-friendly characters into fully immersive environments. Emily Probus, an associate producer, explains how this park will be different from Universal’s usual offerings:

“Universal has always been known to deliver big thrills, but now we’re delivering them at kids’ levels.”

From the resort’s name to its branding and messaging, Universal has been clear that Frisco’s park is meant for little ones just beginning their theme park journey. It’s still a thrill park, just one designed for a different audience.

Mr. DNA's Double Helix Spin ride baskets — Mr. DNA’s Double Helix Spin

Along with all-too-brief looks at the resort model, the video also includes previously released concept art of the hotel, lands, and characters. We’ve reached out to Universal to see whether the model will be displayed publicly in Frisco.

According to Universal, this is the first of many videos “that will reveal all the big adventures awaiting our littlest fans and their families at a theme park for all kidkind.”

Universal Kids Resort represents a notable departure for a company known for white-knuckle rides. They’re thoughtfully creating experiences for kids, not just downsizing thrills. I only wish they’d thought of it 20 years ago.